{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size","html":"","width":"100%","height":180,"duration":646,"description":"I have a confession to make – I'm a huge Starbucks fan.\nI know in some of your eyes that might make me basic or tacky or \"very American,\" but it's the truth. \nI grew up watching Friends and Frasier, and both shows made the idea of going to a \"coffee shop\" seem like an exotic outing that was only available to people who lived in the Big City.\nI did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina. \nStarbucks was the first place I had that \"coffee shop experience,\" and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).\nAnd now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.\nThat's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.\n⭐⭐⭐⭐⭐\nPlease take 12 seconds to rate and review the podcast because it helps us find new listeners \n⭐⭐⭐⭐⭐\nCOACHING\n✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite\nThis month I have 3 spots available - first come, first serve.\nFREE RESOURCES\n✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ \n✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here:...","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}