{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Business Of Marketing","title":"How AI is Reshaping Your SEO Strategy with Andy Crestodina","html":"","width":"100%","height":180,"duration":2521,"description":"The episode explores how AI is reshaping SEO and content strategy, emphasizing the need for marketers to adapt their websites and messaging to train AI effectively. Lee Judge and Andy Crestodina discuss how AI-powered search changes user behavior, the importance of co-occurrence and proximity of keywords, and how brands can optimize their content to influence AI-generated results. Training AI through strategic website copy and keyword proximityShifts in SEO due to AI-powered search and user behaviorOptimizing key website pages for AI discoverability and decision-makingThe role of content formats like video and audio in brand visibilityBalancing content quantity and quality in the AI eraTime Stamps\n01:10 - Introduction to AI's impact on SEO\n06:45 - How AI selects and ranks content\n15:30 - Optimizing key pages for AI training\n24:00 - Prompt reverse engineering and content strategy\n35:20 - Importance of co-occurrence and keyword proximity\n45:00 - Broader content strategy beyond websites\n55:10 - Human-centric content and performance metrics\n01:10:00 - Predictions for AI and search in the next year \nMain TakeawaysYou're not just writing for humans—you're writing training data for AI.AI optimization requires adding job titles, credentials, and comparison content to key pages.Co-occurrence of brand and industry terms across trusted sources boosts AI visibility. \nSubscribe, share the episode, and visit contentmonsta.com for more insights. ","thumbnail_url":"https://img.transistorcdn.com/pkimr69SKFBxnKz46bmAouyjDPcyo3BlOzcAYdh-RGA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxNTk0LzE2MjIz/MzE2ODctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}