{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Accounting Answers Podcast","title":"How One Woman Owned a Lucrative Accounting Niche","html":"","width":"100%","height":180,"duration":717,"description":"On behalf of the Accounting Influencers Broadcast Network, this is the \"Best Practice in Accounting\" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works.\n\nEpisode 6. In today's interview, \"How One Woman Owned a Lucrative Accounting Niche.\"\n\nKey takeaways from this episode include:\n\n ➼ how being different is not always the answer for accounting firm positioning as different can mean worse\n\n ➼ the story of a female CPA who made a name for herself with superb personal positioning\n\n ➼ how a female accountant created a unique personal brand platform to grow her firm\n\n ➼ shout out to Joe Calloway's 'Category of One' work in positioning your brand\n\n ➼ how technically smart professionals can harness the power of an audience that is not currently being well-served\n\n ➼ the three things your clients need to know from you as an accounting advisor\n\n ➼ questions an accounting professional can ask to identify a niche, sector or under-represented group and be their champion\n\nAction - is there an under-served or under-represented segment of your business community or world that you can stand with and represent professionally?\n\n\n\nIn this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, MandA, business models, pricing, digitisation, winning clients, advisory, career...","thumbnail_url":"https://img.transistorcdn.com/XrZ2P9El52IADik8EmdA3U-oiL4JYr7f9qNn_P6r04A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wODA3/M2I3NzQ0ODkzNThm/YjdmZDRlYWU3N2I2/MDRkMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}