{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Paris Talks Marketing","title":"Betting on Demand Gen as a Growth Lever with Adam Holmgren of GetAccept","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d3b6fcd4\"></iframe>","width":"100%","height":180,"duration":2103,"description":"Adam is the Head of Demand Gen for the fast-growing Series B company GetAccept. \r\n\r\nHe has also created Driving Demand, a community, and podcast for European B2B marketers obsessed with revenue. Sometimes called the \"Chris Walker of Europe\" ;) \r\n\r\nListen to the episode with Adam to find out the importance of fostering strategic partnerships with competitors. Learn how new category creation was a win-win for GetAccept and its competitors.\r\n\r\nAnd don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳","thumbnail_url":"https://img.transistorcdn.com/peonTjkWTG1eSyPq4atrmM-nnyZ1aceYrEqizO_J8Wo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwMTk0LzE3MDky/MTI4MDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}