{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Shizu Okusa: Exiting Her First CPG Brand and Raising $35M for the Next","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d3e5801c\"></iframe>","width":"100%","height":180,"duration":2797,"description":"Shizu Okusa is the founder and CEO of Apothékary, a liquid herbal supplement brand that bridges Eastern medicine with modern Western science. Before then, she launched, scaled, and exited JRINK, a juice brand.\nExpect to hear about:\n– Losing a Co-Founder: Why her best friend's exit from JRINK was emotionally difficult and changed how she approaches partnerships.\n– The Form Factor Bet: Why she built Apothékary on liquid tinctures when pills, powders, and gummies rule the supplement space.\n– $1M a Month on TikTok: How TikTok Shop became one of Apothékary's top channels.\n– AI's 12-18 Month Window: Why she gives AI tools that long to live up to the hype before widespread frustration sets in.\n– The Long Game: How she closed $19M in 12 months while most investors chased AI.\nFind Shizu on:LinkedIn – https://www.linkedin.com/in/shizu-okusa-87a25415/","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}