{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Content, Briefly","title":"Stratabeat: Tom Shapiro & Alexis Trammell on B2B SaaS SEO performance","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d3e609a7\"></iframe>","width":"100%","height":180,"duration":2378,"description":"In this episode of Content Briefly, we’ve interviewed Tom Shapiro,  Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.\n\n************************\n\nTimestamps:\n\n00:00 Intro\n01:32 Who is Tom Shapiro & Alexis Trammell?\n04:24 Stratabeat’s origin story.\n06:53 Evolving business focus.\n09:18 A six-year journey in an agency.\n10:50 Adapting to AI and market shifts with a data-driven content strategy.\n14:24 Methodology behind the annual content strategy survey.\n16:11 Content cadence and traffic growth.\n20:28 Balancing content strategy.\n22:22 Overcoming content production roadblocks.\n26:57 Integrating industry segmentation into SEO strategies.\n30:42 Strategies for optimized content performance.\n33:00 Tracking site visitors to optimize marketing strategies.\n35:08 The power of Original Research in content marketing.\n38:41 Learn more about Tom and Alexis and get in touch.\n39:09 Outro\n\n************************\n\nUseful Links:\n\nWebsite: https://stratabeat.com/\n2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/\nTom on LinkedIn: https://www.linkedin.com/in/tomshapiro/\nAlexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/\n\n************************\n\nStay Tuned:\n\n► Website: https://www.superpath.co/\n► YouTube: https://www.youtube.com/@superpath\n► LinkedIn: https://www.linkedin.com/company/superpath/\n► Twitter: https://twitter.com/superpathco\n\n************************\n\nDon’t forget to leave us a five-star review and subscribe to our YouTube channel.","thumbnail_url":"https://img.transistorcdn.com/S2F9Mv_jrA9VX3FIeX0gQ9Am3jmpefrmZtO1dBdUKik/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4NjMyLzE2NzU5/Nzk5OTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}