{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thrive: Leadership Skills for C-Store Managers","title":"Harnessing Tools and Technology for Customer Segmentation and Targeted Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d3eb8726\"></iframe>","width":"100%","height":180,"duration":987,"description":"Thrive from C-Store Center - Harnessing Tools and Technology for Customer Segmentation and Targeted Marketing\nEpisode 15 Duration: 17 minutes\nJoin host Mike Hernandez as he explores powerful tools and technologies that transform customer segmentation and targeted marketing from theory into practice. Learn to select and leverage email marketing platforms, social media management software, analytics tools, and CRM systems to create personalized shopping experiences, build customer loyalty, and drive sales growth in today's digital retail landscape.\nEpisode Overview\nMaster essential technology implementation elements:\nMarketing tools and software selection: email platforms, social media management, analytics\nCustomer Relationship Management (CRM) system implementation and benefits\nPractical marketing tool demonstration through real-world campaign execution\nCRM feature exploration through collaborative group activities\nData-driven personalization strategies for customer engagement\nTechnology integration into daily store operations\nMarketing Tools and Software\nDigital toolbox essentials:\nEmail Marketing Platforms:\nFirst-time customer welcoming email automatically sending\nLoyalty program introducing through email sequences\nRegular newsletter scheduling promotion new arrival special event informing\nCustomer informed keeping engagement maintaining\nSocial Media Management Software:\nCommunity hub creating Facebook Instagram Twitter engaging\nVisually appealing post sharing store showcasing\nContest running customer inquiry promptly responding\nOnline presence creating digital warmth friendliness reflecting\nAnalytics Tools:\nCustomer behavior digital trail collecting analyzing\nProduct performance identifying flying-off-shelf items tracking\nPromotion effectiveness measuring interest generating determining\nPeak foot traffic identifying pattern recognizing\nTool Selection Framework:\nMarketing goal identifying what achieving\nTarget audience defining who reaching\nTeam tech-savvy...","thumbnail_url":"https://img.transistorcdn.com/IC64CMUXXIPsHsu2Qrjl3FMVeGR5CQc1gMIBkPlla3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTUz/NzllYTU3MzYyNzll/YjM0YTUyNzEzMzIx/ZWQ2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}