{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thrive: Leadership Skills for C-Store Managers","title":"Harnessing Tools and Technology for Customer Segmentation and Targeted Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d3eb8726\"></iframe>","width":"100%","height":180,"duration":987,"description":"Thrive from C-Store Center - Harnessing Tools and Technology for Customer Segmentation and Targeted MarketingEpisode 15 Duration: 17 minutesJoin host Mike Hernandez as he explores powerful tools and technologies that transform customer segmentation and targeted marketing from theory into practice. Learn to select and leverage email marketing platforms, social media management software, analytics tools, and CRM systems to create personalized shopping experiences, build customer loyalty, and drive sales growth in today's digital retail landscape.Episode OverviewMaster essential technology implementation elements:Marketing tools and software selection: email platforms, social media management, analyticsCustomer Relationship Management (CRM) system implementation and benefitsPractical marketing tool demonstration through real-world campaign executionCRM feature exploration through collaborative group activitiesData-driven personalization strategies for customer engagementTechnology integration into daily store operationsMarketing Tools and SoftwareDigital toolbox essentials:Email Marketing Platforms:First-time customer welcoming email automatically sendingLoyalty program introducing through email sequencesRegular newsletter scheduling promotion new arrival special event informingCustomer informed keeping engagement maintainingSocial Media Management Software:Community hub creating Facebook Instagram Twitter engagingVisually appealing post sharing store showcasingContest running customer inquiry promptly respondingOnline presence creating digital warmth friendliness reflectingAnalytics Tools:Customer behavior digital trail collecting analyzingProduct performance identifying flying-off-shelf items trackingPromotion effectiveness measuring interest generating determiningPeak foot traffic identifying pattern recognizingTool Selection Framework:Marketing goal identifying what achievingTarget audience defining who reachingTeam tech-savvy level assessing capability...","thumbnail_url":"https://img.transistorcdn.com/IC64CMUXXIPsHsu2Qrjl3FMVeGR5CQc1gMIBkPlla3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTUz/NzllYTU3MzYyNzll/YjM0YTUyNzEzMzIx/ZWQ2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}