{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Nathan Barry Show","title":"We're Finally Talking About It... Behind the Scenes of Our Rebrand | 034","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d3fbffcb\"></iframe>","width":"100%","height":180,"duration":3676,"description":"ConvertKit is becoming Kit, and in this episode, Nathan is joined by Creative Director, Charli Prangley, for an in-depth discussion on the rebrand.\nThey explore why rebranding goes beyond a simple name change, the significance of aligning a company’s name with its broader vision, and the complexities of acquiring domains and other strategic assets.\nTune in as we navigate the challenges and emotional highs of rebranding, share candid reactions from the team and the public, and highlight the importance of transparency throughout the entire process.\nTimestamps:\n00:00 Introduction\n01:05 ConvertKit Is Rebranding\n10:39 Rebranding in Public\n14:51 Hiring an Agency\n17:17 What Does It Mean to Rebrand?\n20:05 Crafting the Announcement\n30:43 Dreams Realized\n36:06 Reflecting on the Company’s Growth\n39:22 Rebranding in Public\n41:42 Honest Reactions\n43:54 Concerns About the New Name\n52:30 Acquisitions and Expanding the Brand\n59:20 The Future of Kit\nIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.\nLearn more about The Nathan Barry Show: https://nathanbarry.com/show\n\nFollow Nathan:\nInstagram: https://www.instagram.com/nathanbarry/\nLinkedIn: https://www.linkedin.com/in/nathanbarry/\nTwitter: https://twitter.com/nathanbarry\nWebsite: https://nathanbarry.com/\nFollow Charli:\nInstagram: https://www.instagram.com/charliprangley/\nLinkedIn: https://www.linkedin.com/in/charliprangley/\nTwitter: https://twitter.com/charliprangley\nYouTube: https://www.youtube.com/user/charlimarietv/\nWebsite: https://charlimarie.com/\nFeatured in this episode:\nConvertKit (Kit) - https://convertkit.com/\nCraft and Commerce - https://conference.convertkit.com/\nKoto - https://koto.studio/\nJon Youshaei - https://www.youtube.com/@youshaei/\nAli Abdaal - https://www.youtube.com/@aliabdaal/\nTerry Rice - https://terryrice.co/\nHighlights:\n10:22 Rebranding and teaching everything you know\n13:29 Almost every creator goes through a rebrand...","thumbnail_url":"https://img.transistorcdn.com/94Z7X6faUKE41kiKTRfZPH0m-h9g7ytYNEt5v0i7EJE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODMx/YjU2MDE1OGMwYTVj/YWE2MjUyOTkwNTVi/YmJkMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}