{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"How TRIP is Building a Truly Global Brand £100M+","html":"","width":"100%","height":180,"duration":2726,"description":"Today I’m absolutely thrilled to have Olivia Ferdi, CEO and co-founder of TRIP, join us once again on fhe show.\nSince her last appearance on Brand Growth Heroes, TRIP has skyrocketed from around £14 million in annual sales to a projected $100 million this year.\nIn this episode, Olivia shares with me how she and her team have achieved incredible growth, from blending CBD drinks in their kitchen as newlyweds to leading a global brand that’s changing how we think about calm, wellbeing, and soft drinks. We talk about:\nHow TRIP’s super impressive recent raise came together and what it means for the next stage of growth\nExpansion and growth in the US marker\nBuilding a globalbrand around the feeling of calm\nThe power of consumer insight and innovation in scaling fast\nBalancing bold ambition with authenticity, motherhood, and leadership\nHow Olivia herself has evolved from lawyer to founder and the hidden ‘superpowers’ she’s discovered along the way- and how you can find yours too\n\nWhat struck me most in this conversation is Olivia’s honesty about growth, instinct, and personal transformation. She reminds us that every one of us might have a hidden superpower we haven’t yet discovered, and that’s both liberating and exciting.\n\nIf you enjoy this episode, please like, follow, or subscribe on your podcast app, and share it with a fellow founder or colleague who’ll be inspired by Olivia’s story.\n\nUseful links\nTRIP website\nTRIP Instagram\nConnect with Olivia Ferdi on LinkedIn\nConnect with TRIP on LinkedIn\nFind out more about CALM: The #1 app for sleep, meditation and relaxation here\n============================================================\nThanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm\n=============================================================\nIf you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.\nBut don’t forget that scaling a...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}