{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Operator's Canon","title":"The Meeting Goes Great but the Proposal Dies, the Principles of Persuasion","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d4218df2\"></iframe>","width":"100%","height":180,"duration":569,"description":"A financial advisor has great first meetings and then watches clean proposals die on \"let me think about it.\" Brian and Dave find what the ones who do sign show up already carrying — proof and trust from other people — and walk all seven of the principles of persuasion popularized by Robert Cialdini in \"Influence,\" with unity added later in \"Pre-Suasion.\" They get into using only the signals that are actually true, the ethical line between persuasion and manipulation, and — because this is a regulated business — why a client's permission is not the compliance standard for a testimonial. Monday Move: choose one real client story and put it through whatever advertising-compliance review governs your practice; if it clears, it becomes your proposal's social proof.\nWritten version and this week's Monday Move: The Operator's Library at mmsvegas.com.","thumbnail_url":"https://img.transistorcdn.com/D3Dw_gSbEgTxi415kw2FdnRzW32HuHBkHEVsEcteVcg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZmMw/MDY1MTNlZTgyMDA5/NTU5YjExMTE0ZTEy/MzRhMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}