{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 91: High-Ticket Mastermind Strategy and Development with Julie Solomon","html":"","width":"100%","height":180,"duration":1930,"description":"When you’re thinking about creating a digital product, there are a lot of decisions to make.\n\nShould you create a course or a membership site?\n\nWrite a book or provide one-on-one coaching?\n\nThere are so many options, and each one has its own nuances, benefits and challenges.\n\nWhatever product you decide to create, you’ll have to make choices about structure, pricing, marketing and more.\n\nIn this episode, I’m talking to Julie Solomon, CEO of EmpowerYou Inc, host of the Influencer Podcast and creator of SHINE.\n\nJulie is an expert in digital marketing, PR, and personal branding and I wanted to talk to her about SHINE because it is so different from a lot of what we see online. I wanted to learn more about how she structured the program and what led her to some of the choices she made.\n\nWe’ll also dig into how she markets a premium program with a matching price tag, growth challenges and the pros and cons of running high-ticket programs.\n\nListen to the full episode to hear:\n\nThe market challenges Julie designed her program to address\nWhy she pivoted away from a monthly membership model to a six-month commitment\nHow Julie attracts organic leads to her program with her podcast and social media\nWhy Julie settled on her price point, and why she hasn’t changed it even as she’s iterated other parts of the program\n\nLearn more about Julie:\n\nJulieSolomon.net\nInstagram: @julssolomon\nThe Influencer Podcast\nSHINE\n\nLearn more about Gillian:\n\nStartup Society\nGet on the waitlist for VALIDATE\nProfit Planning Challenge\nGet in touch!","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}