{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The PR Pace Podcast","title":"The Future of PR: AI Pitching, GEO Visibility, and the Relaunch of HARO with Brett Farmiloe","html":"","width":"100%","height":180,"duration":1161,"description":"What is actually happening to the media relations tools publicists rely on daily? In this episode of the PR Pace podcast, host Annie Scranton sits down with Brett Farmiloe, founder and CEO of Featured, to discuss the major shifts happening at the intersection of PR, artificial intelligence, and brand visibility.Brett shares the exclusive backstory behind his acquisition and relaunch of Help a Reporter Out (HARO) and Connectively, revealing his vision for preserving the nostalgia and product-market fit of the traditional three-times-a-day email newsletter while scaling a unified platform.Annie and Brett dive deep into the reality of AI-generated pitching, how journalists really feel about AI in their inboxes, and how PR professionals can navigate the shift from traditional SEO to GEO (Generative Engine Optimization). Learn how authoritative press releases and earned media mentions are becoming the ultimate \"secret weapons\" for training Large Language Models (LLMs) and securing AI visibility for your clients.Here's what we're talking about:The HARO Timeline: What happened to Help a Reporter Out and Connectively, and what their return looks like today.AI vs. Human Pitching: How 35% of journalists are actively opting out of 100% AI-generated pitches, and why a \"human in the loop\" is essential.The Evolution of Featured: How Featured is building the first true AI \"co-pilot for PR\" to solve inbox overload and unify journalist requests, podcasts, and speaking opportunities.GEO Strategy & AI Visibility: Direct tactics for landing your brand on the \"new front page of the internet\"—from authoritative news wires to GEO audits.Connect with the Guest:Visit Featured: Featured.com Visit Connectively: Connectively.us ","thumbnail_url":"https://img.transistorcdn.com/wMk1zxuIiGfulvjXLtH-fDl8Z1oOvlEq0QCem7GkYQ0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZGYx/YzhkZTEzYTg0Mzdj/MjA4NWM3OTA0ZTVi/M2Y5NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}