{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The BookFunnel Podcast","title":"Living Your Brand with Main Character Energy with Amanda Traylor, The BookFunnel Podcast Ep. 40 ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d45b0878\"></iframe>","width":"100%","height":180,"duration":3236,"description":"In this episode, Amanda Traylor shares her journey of rebranding as June Patrick, the importance of authentic branding, and practical tips for authors to connect with their audience through in-person events, social media, and unique branding strategies.Chapters00:00 Introduction and Setting the Stage01:52 Amanda Traylor's Journey in Writing and Branding04:35 The Transformation into June Patrick07:20 Reinventing the Author Brand10:08 Embodying the Pen Name12:41 Connecting with Readers through Branding15:33 Navigating Goodreads and Author Reviews18:44 Building a Brand Through Newsletters26:43 Authenticity in Author Branding28:36 Understanding Your Audience35:21 In-Person Engagement and Reader Reactions39:10 Creative Branding Strategies for Authors41:10 Unique Promotional Items and Their Impact44:42 Connecting with Modern Audiences47:28 Finding Your Authentic Brand Voice50:38 Navigating Branding in Different Contexts","thumbnail_url":"https://img.transistorcdn.com/EqmlD7F0gMQjMspBKXmHG0jl55JLnXxB_PFmB7pEcvo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YmU3/MzhmZGYxYjM0NDA1/ODg2ZDUwNGRkMzUy/OTMyMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}