{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Wealth Marketing Podcast","title":"Marketing Strategy for Wealth Management Firms: Executing Your Marketing Plan - Part 2","html":"","width":"100%","height":180,"duration":688,"description":"You've identified your ideal client. You've crafted your value proposition. You know your brand voice and your clients' pain points.\nNow what?\nThis is where most firms stall. They have the foundation but no roadmap for execution.\nIn Part 2 of our 2026 Marketing Kickoff, Rosemary shows you exactly how to translate your foundational work into a marketing plan that generates sustainable growth:\nChoosing the right content medium for YOUR audience (podcasts vs. white papers vs. webinars vs. video)\nBuilding a 12-month marketing calendar based on your clients' actual challenges—not what YOU want to talk about\nUnderstanding why content-based marketing strategies outperform advertising for wealth firms\nKnowing what metrics matter (and what to do when your content isn't resonating)\nAvoiding the #1 mistake: talking about yourself instead of solving client problems\nReal talk: It takes about a year to see significant traction. But the firms who commit to this approach see increased engagement across all channels, deeper client relationships and more qualified referrals.\nDownload the Brand Roadmap Workbook: https://www.wealthmattersconsulting.com/brand-roadmap-workbook/\nListen to Part 1 if you haven't yet: https://www.wealthmattersconsulting.com/blog/marketing-strategy-start-here/\nReady to execute but need help? We get it—building the strategy is one thing, executing it consistently is another. If you're looking for a marketing partner who can help you implement your content calendar and stay consistent over time, let's talk: rbd@wealthmattersconsulting.com","thumbnail_url":"https://img.transistorcdn.com/jmfnQj8Fose_n6N0LOohNkRrx1-fVL_zEKBTjCz_e4U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NjA4/NTRlOWI0YWM3NjMy/NjAyODU1MDg3MTdi/YjBhZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}