{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI","title":"How to Build a Community Around Your Business with Katie Hunt","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d4a94227\"></iframe>","width":"100%","height":180,"duration":2368,"description":"Katie Hunt, founder of Proof to Product, helps product-based businesses create product lines, sell wholesale, and build stronger businesses. She has a podcast, courses, masterminds, coaching, conferences, and yes, a community. Katie’s helped thousands of brands get their products on the shelves of retail stores like Target, Anthropologie, Nordstrom, and independent boutiques around the world. \r\n\r\nKey takeaways:\r\n- An alternative look at what launching a community/membership model with a team looks like\r\n- How having a membership improved resilience in Katie's business—financially AND with the rest of her product suite\r\n- What evaluation process Katie went through before adding community as part of her business model\r\n- How Katie’s boundaries have been impacted through the launch of her program and the pandemic—and how she’s proactively reinstating those boundaries now","thumbnail_url":"https://img.transistorcdn.com/HRs9DZmBS3RQgcFBs6ru_0TP86Ifi_bbNBqTrnI3FJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZDVk/NjE1YzQyMDkzZWI5/ZTg4MjdjNzIwODc5/ZTdjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}