{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Unleashing Fresh Ideas: Mastering the Creative Process","html":"","width":"100%","height":180,"duration":2933,"description":"Dive deep into the world of in-house marketing agencies with expert Kasper Sierslev, Chief Commercial & Creative Officer at Zite. Kasper unveils the intricacies of creativity and process-driven success. Explore his unique model that combines efficiency with innovation and learn the art of churning out impactful ideas while fostering a thriving workforce community. It's an episode brimming with insider tips that bridge the gap between abstract creativity and tangible business outcomes, a true treat for the marketing-minded!Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.The art of bad ideas vs. great outcomes.Building communities within in-house teams.External creatives enrich in-house ideas.Two-day co-creation sprints with experts.Process and creativity walk hand-in-hand.Resources:ZiteDevNoodleWin-Win-HouseConnect with Kasper Sierslev:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:19:42 - What are this relatable truth that you and I know, but we never really talk about it. So I really like that. And I think it's for that part. I mean, I write a lot of these things down in my notebook or on my phone when whenever I notice weird things say, oh, maybe I could use this at something at some point. And I look it up whenever I have to come up with an idea.20:38 - I mean, for the first, I don't know, 20, 15 years of my career, it was really scary showing your bad ideas and telling them it was like taking all your clothes off and just say, ah, here I am, look at me. But it actually, it's the best, best advice I could give anyone is just share all your bad ideas. Just lay them out there and it will at one point, if you keep going, inspire the person you're sitting next to come up with something slightly better.26:04 - Sometimes we use AI to just spark something, something you can put up the walls. I mean, it's literally we put things on the wall, we [use] very old fashioned white...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}