{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Agriculture","title":"Fuel, Fertiliser & Feeds: How Charlie Blomfield Is Rewriting Ag’s Public Narrative","html":"","width":"100%","height":180,"duration":3976,"description":"Charlie Blomfield isn’t just building a farm business, he’s building a voice that agriculture can’t afford to ignore.In this episode of Humans of Agriculture, Oli sits down with Charlie Blomfield at Boridgeree, just outside Canowindra in Central West NSW. Farmer, business owner, marketer and one of the most talked-about voices in Australian agriculture right now, Charlie shares what’s driving him, how he’s built GreatHAY, and why he’s chosen to step so publicly into conversations around ag, media and advocacy.From growing up in a tough era for agriculture, to working across Northern Australia and the Middle East, to building a modern mixed farming and hay business from the ground up, Charlie’s story is shaped by curiosity, conviction and a willingness to back himself.But this conversation goes beyond the farm gate.It explores the role agriculture must play in telling its story better, why traditional industry communication is falling behind, and how humour, clarity and honesty are helping Charlie connect with audiences far beyond agriculture.This episode is about leadership, relevance, building teams, making hard decisions under pressure, and why the future of agriculture depends on more people being willing to speak in ways the rest of the country can actually understand.Key insights from the conversationHow Charlie went from asset management and private equity to building BoridgereeWhy water security and flexibility shaped their move to CanowindraThe evolution of Boridgeree from mixed farming into a branded hay businessWhy GreatHAY was built around simplicity, clarity and cut-throughHow social media became more than marketing and turned into a platform for advocacyWhat agriculture gets wrong when it tries to communicate with the broader publicWhy humour, character and storytelling are powerful tools for building trustHow Charlie thinks about leadership, team culture and accountability on farmThe value of coaching, perspective and creating time for what matters...","thumbnail_url":"https://img.transistorcdn.com/PupbXbFywMWTJ5gch17EL4BoFl2vAICgyQAK9XnOB7I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxNDk1LzE2NjAw/ODMxNDAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}