{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CIM Marketing Podcast","title":"Episode 5: Bottling the essence of a brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d507a881\"></iframe>","width":"100%","height":180,"duration":1630,"description":"How brands are bringing experience into people’s lives.\r\n\r\nThis podcast will:\r\n• Look at how great British brands like HMV, Odeon and BT are tapping into human truths\r\n• Ask how the experiential explosion is helping veteran brands counter the disruptors\r\n• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated \r\n\r\nHost: Ben Walker, Head of Media, LID Business Media\r\nGuests: James Farmer, Head of Brand and Marketing Communications, CIM\r\n\r\nRecorded: Thursday 31 October 2019 12:00 GMT","thumbnail_url":"https://img.transistorcdn.com/f8mfWk-TjVqpDVPk443bS9QE5XsG9FwutoZkXrzXZxE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNzk1/MTM4YmI0NjE3YmNh/NTI1YmE2MDljYjk4/MTQ5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}