{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Profits on Purpose","title":"Your Retention Problem Started Before They Bought | Feals | John Narducci","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d51f9aee\"></iframe>","width":"100%","height":180,"duration":2348,"description":"How Does Your Brand Stack Up?\nDownload our FREE eCommerce Hidden Profit Audit Template here:\nhttps://www.futurereadycfo.com/hidden-profit-audit-free-template\nRetention is often talked about as what happens after someone buys, but John Narducci argues the real story starts much earlier. As former Retention Marketing Manager at hemp and wellness brand Feals, John explains why the promise a brand makes in its acquisition ads directly shapes how long a customer sticks around, and why chasing a lower cost per acquisition can quietly cost far more on the back end.\nJohn also walks through the three-bucket forecasting model he built to give Feals daily and weekly visibility into acquisition spend, and shares the most common reason subscription customers cancel, which has far less to do with the product than most brands assume.\n● Why acquisition messaging, not just retention tactics, sets the ceiling on how long a customer stays\n● The three-bucket model (subscription, repeat, new customer) Feals used to forecast towards EBITDA\n● Why chasing a lower CAC can quietly double payback time on the wrong cohort\n● The most common, and most avoidable, reason subscription customers cancel\n● Why Feals holds the line on site-wide discounting outside Black Friday and 4/20\nJohn Narducci\nLinkedIn: https://www.linkedin.com/in/john-narducci-b30540185/\nI hope you enjoyed this episode. If you did, a like, follow or subscribe helps more founders find the show.\nI hope you enjoyed this episode!\n Give it a like, share, and subscribe to not miss the content coming your way weekly.\n – Nate and the Profits on Purpose podcast team\nConnect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/\nVisit the Future Ready CFO website here: https://www.futurereadycfo.com/\nJoin the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletter\nListen to Profits on Purpose on these podcast platforms: \nSpotify: https://open.spotify.com/show/1h3U1cG0zhaSwqa8f2UFXI\nApple...","thumbnail_url":"https://img.transistorcdn.com/_cxG7RO1ZcnYwGXI1jP4ZK-pmU86wobwOhFfT9k5yjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTEz/MDg5MzFhZjJlMzkw/MDkxNDRlYzkyNWQx/ZGIzYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}