{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"How An Incredible Experience With Live Chat Can Be Your Best Marketing #445","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d55ffc66\"></iframe>","width":"100%","height":180,"duration":281,"description":"Live chat can be an incredible marketing opportunity. But only if you get it right. Luckily, the bar is really low. So if you’re looking for inspiration, take a page out of the Zappos playbook. Respond quickly and measure success based on customer satisfaction. And maybe don’t follow this brand’s lead…","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}