{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"The Beige of Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d5841cd3\"></iframe>","width":"100%","height":180,"duration":656,"description":"Best practices can help you avoid obvious mistakes — but they can also make your marketing forgettable. In this episode, I explain why the real problem isn’t best practices themselves, but using them without personalization, taste, or audience insight. Drawing on my experience at Fitbit, I’ll show you how audience research leads to stronger content, smarter channel choices, and more compelling marketing — plus a few practical ways to get started without spending much money or time. This episode is an expansion of my blog post, “Best Practices Are Meaningless Without Audience Research.”Timestamps:00:00 How best practices turn into beige marketing01:27 The antidote: audience research02:01 The Fitbit example and the real B2B challenge03:43 Good marketers have always done some version of this05:08 More examples: marketers, skincare, and sports betting06:36 How to start doing audience research07:40 How to spot patterns faster09:38 Best practices only tell you the format10:05 How audience research improves taste11:02 Best practices get you on the field. Audience research helps you win.You can do audience research with all kinds of tools and networks like Google Trends, Exploding Topics, Reddit, and of course, my launch sponsor, SparkToro. You can create an always-free account and get 5 reports per month on sparktoro.com.Learn more: zeroclickmarketing.coConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | ThreadsThis episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}