{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business School for the Rehab Chiropractor","title":"EP220: What Most Chiros Get Wrong About Marketing","html":"","width":"100%","height":180,"duration":1435,"description":"\nIn this episode of Business School for the Rehab Chiropractor, Justin sits down with Hannah Matheson, Rehab Chiro’s marketing lead, to talk about what actually makes marketing work in a chiropractic practice.\nHannah shares how her role has evolved from marketing assistant to operations leader, and why that journey has shaped the way she now teaches marketing to more than 130 clients worldwide.\nTogether, Justin and Hannah unpack one of the biggest mistakes practitioners make: judging marketing only by whether a new patient walks through the door.\nThey explain why marketing should be treated as a series of tests, why failures are often the most valuable part of the process, and how to measure success using the small wins that come before revenue.\nBoth of them explain what marketing is all about, testing, why failing is often the most important part of the process and why the small wins might be the key to your marketing success.\nIf marketing has ever felt overwhelming, confusing, or frustrating, this episode will help you simplify it and focus on what actually drives results.\nIf you’re looking for more help, our next live event is around the corner in New Jersey. Click HERE to learn more.\nIn this episode, you’ll hear about:Why most chiropractors quit marketing too earlyWhy every marketing tactic should be treated like a testHow to measure marketing success before a patient ever booksTo learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team.\nTo get your first month free with Jane.app, use my code Rehabchiro1mo\nClick here to book your demo","thumbnail_url":"https://img.transistorcdn.com/DpX8m1zeBYLiygyAxuMysbDfju_Oiidl4bbhKA1ojWA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDdh/M2U2MzIzNjEwY2M5/ZDIzYWQ3OWUwNjY3/NTViMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}