{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hook Better Leads: Home Service + Roofing Marketing","title":"Roofing Sales Isn’t About Price Anymore","html":"","width":"100%","height":180,"duration":2241,"description":"Guest: Dan Walreck — Founder, Go Beyond the Hustle | 28-Year Roofing Sales Rep\nGuest Links: Website: https://gobeyondthehustle.com\n“If I get your insurance to cover 85% of your roof, would you do it?” Why that question beats the old pitch.\nDan Walreck has sold roofs for 28 years, once did $18.7 million in a single year across 595 homeowners, and was on three appointments the day before recording. He breaks down how homeowner psychology shifts every three to five years, and why “all you pay is your deductible” no longer works when 90% of homeowners carry big deductibles (3:24). The real difference now is technology and education (2:35). He also covers why reps should step on the gas in Q4 instead of coasting (9:20), and the $170,000 claim he won by spending 35 minutes on $100 worth of window screens (20:21).\nYou’ll learn:\nThe 85% talk track for homeowners with $5K to $10K deductibles\nWhy knowing each insurance carrier’s guidelines (like ACV after 10 years) closes more deals\nWhy Q4 and winter are when you build next spring’s pipeline\nWhy Owl lost a $16K job to a $32K bid, and what that says about trust\nThe question to ask every homeowner: are you basing your decision on price or value?\nWhy reps leave companies because they don’t feel part of it, not because of money\nWhy a $1M rep in 2000 is a $2.5M rep today\nWhy Dan hires 30 to 40 year olds over 22 year olds","thumbnail_url":"https://img.transistorcdn.com/5p4Z3Hv1TCnwlpfJUZHo6PUUL4H6Cq2nCNvoH3n8NA4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMzFh/ZWI4YTJkOWY1MmNi/ODY3MzhjMjJlOTU1/ZjgyMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}