{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Last Chair: The Ski Utah Podcast","title":"SE4:EP2 - Nick Sargent: Industry Focused on Change","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d5bd670c\"></iframe>","width":"100%","height":180,"duration":3432,"description":"Across an industry that is rapidly changing, Utah-based Snowsports Industries America is leading the way. Nick Sargent, a former ski racer, World Cup ski tuner and marketing chief for Burton, is pioneering efforts to change SIA from a trade show company to a global leader in data-based marketing, sustainability and diversity to grow the equipment industry across America. He joins Last Chair to dive into the story and how a 2016 move of SIA to Utah was pivotal to its evolution.","thumbnail_url":"https://img.transistorcdn.com/4YVjNxONMMCKSWIWbaFKz3TKg7QliIWdBgXhHGfrejI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEwMzc2LzE2NjUw/MDQ2NDctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}