{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Inside Edit","title":"From Celebrity MUA to Beauty Founder | Nikki DeRoest","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d5fc2286\"></iframe>","width":"100%","height":180,"duration":5035,"description":"Nikki DeRoest has built a career around one core belief: beauty should enhance, not hide.\nFrom working with some of Hollywood’s most recognizable faces to launching her own brand, she’s learned firsthand that success isn’t always linear. After walking away from her first company, Nikki had to rebuild from scratch—this time on her own terms.\nIn this episode, Nikki and Maeve talk about the realities of building a beauty brand, navigating setbacks, and why trusting your vision matters more than ever.\nThey get into:\n The moment she knew she had to walk away from her first brand \n What it really takes to launch in Sephora \n Why most beauty products aren’t built for real life \n Balancing artistry, business, and motherhood \n The truth about “making it” in a creative industry \nThis is a conversation about reinvention and doing things your way.","thumbnail_url":"https://img.transistorcdn.com/h_sOWtLzNBwMTv31k67qWEdMYl3sG0FjrYu0xpKVLy4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MjAy/ZjMxYmY0YWQ1YmZm/NWVkOTdhZTMxMDAy/MDY4My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}