{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Tech Brief By HackerNoon","title":"Why Media Agencies Are Still Terrified of Programmatic Advertising (And Why They Shouldn't Be)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d5fe5e25\"></iframe>","width":"100%","height":180,"duration":571,"description":"\n        This story was originally published on HackerNoon at: https://hackernoon.com/why-media-agencies-are-still-terrified-of-programmatic-advertising-and-why-they-shouldnt-be.\nExplore four common myths about programmatic advertising and why more agencies are using DSPs alongside Meta and Google campaigns.\nCheck more stories related to business at: https://hackernoon.com/c/business.\n            You can also check exclusive content about #programmatic-advertising, #programmatic-ads, #programmatic-digital-ads, #media-buying, #growth-hacking-agencies, #dooh, #google-ads, #meta-ads,  and more.\nThis story was written by: @isydorenko. Learn more about this writer by checking @isydorenko's about page,\n            and for more stories, please visit hackernoon.com.\nMany agencies avoid programmatic advertising due to outdated myths, choosing instead to rely entirely on skyrocketing Meta and Google ad space. In 2026, modern programmatic is highly affordable (averaging a $2.50 CPM via self-serve DSPs), user-friendly, and provides exclusive access to premium formats like Connected TV (CTV) and Digital-out-of-home (DOOH).","thumbnail_url":"https://img.transistorcdn.com/Jt7ZjSFsWPyXT1J4MukXq9taSSUnP-1Sp6kI7vdNfek/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMjY1LzE2ODM1/ODI2MTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}