{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Paul Truesdell Podcast","title":"May 21, 2026 - B","html":"","width":"100%","height":180,"duration":1768,"description":"Why most podcasting efforts are a waste of time. PODCAST NOTES — WHAT I'VE LEARNED ABOUT PODCASTINGBy Paul TruesdellA LITTLE BACKGROUNDLet me give you some background on what I've learned about this whole podcasting business. When I started, we had dialup. That's right — dialup. The internet sounded like a fax machine having a nervous breakdown, and I was running a program called Icecast. I-C-E-C-A-S-T. Phenomenal piece of software. Still around, by the way. We did everything live.I shut it down. Why? My business partner had a peculiar habit — he was late, unprepared, and apparently allergic to a clock. I tried it again later with a few other folks. Same story, different cast. And I don't cotton to that. That's one of my phrases. I don't cotton to certain things, and chronic unreliability sits right at the top of the list.Here in little old sleepy Ocala — and I mean truly sleepy, the kind of sleepy where the town rolls up the sidewalks at sundown — we had built that show up to fifteen hundred, two thousand listeners. In the early days of the internet, that wasn't small potatoes. That was a whole bushel.I've always been one of the first ones on a platform. Not all of them — a lot of them came and went — but Twitter, Facebook, YouTube, you name it, we were early. And along the way I figured out something important: there is no one format that works for everybody.THE JOE ROGAN FANTASYLet me address the elephant in every podcaster's studio. So many people sit down behind a microphone and genuinely believe they are going to be the next Joe Rogan. Let me explain how that actually works.Joe Rogan spent decades — plural — building connections across the country. His early guests were comedians, because comedians were his friends. He did not roll out of bed one Tuesday and suddenly have heads of state on the line. He grinded. For years.And he does not edit people the way 60 Minutes edited a certain presidential candidate. He just lets the tape roll. That's a feature, not...","thumbnail_url":"https://img.transistorcdn.com/115-XsjkdwCpJ99xv-8oZ76t6jr8ScWEC5MYSKzL0ig/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTUx/OWRiNTc0NTk0Y2Nk/M2VjYTliMGVhN2Zm/YTZkZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}