{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Mental Selling: The Sales Performance Podcast","title":"Ep 034 The Present and Future of Women in Sales","html":"","width":"100%","height":180,"duration":2090,"description":"It’s 2022 — why is there still a gender gap in sales?\n\nStudies definitively show diverse sales teams generate more revenue. So... what’s the hold up?\n\nMy guest today is Lori Richardson, the Founder of Score More Sales and a passionate champion for #WomenInSales. \n\nShe’s an author, in-demand speaker, and one of the most popular sales coaches at Harvard Business School. \n\nLori also serves on the advisory board of the Sales Education Foundation, where she seeks to destroy old misconceptions about our industry.\n\nSales is a helping profession. \n\nThis is backed up by the fact that during the pandemic, many women had to leave the field to stay closer to home or become full-time caregivers.\n\nRemote work has increased the accessibility of sales roles, but Lori still encounters all-male teams all the time. \n\nBut women are the majority of undergraduates now.\n\nMany companies haven’t yet realized that female sales pros bring a lot to the table, such as empathy, coachability, and a deep motivation to succeed. \n\nLori believes diversity builds strength, which leads to higher revenues.\n\nCustomers want to buy from brands that reflect their beliefs and values — and companies lagging behind the times will be on their way out.\n\nCheck out the full episode 🎧 click the link below!","thumbnail_url":"https://img.transistorcdn.com/wTmvIBGIIFBLd-87ghmJdY0pgprKsP8jtboZQggUaf8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNzQ5/ZDgzYmVjYzM1ZDli/ZTIzNTlkYzg1YTBi/ZTQ0Yy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}