{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Chief Evangelist with Ethan Beute","title":"014 Bill Sherman on The Practice of Thought Leadership","html":"","width":"100%","height":180,"duration":3225,"description":"Today’s guest is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage and podcast host of Leveraging Thought Leadership. Bill joins Ethan Beute to share how to get ideas into the mind space of the people you’re trying to reach.\n \nBill describes how to create client connections through podcasting, how evangelists and thought leaders can partner for success, and how to reach and engage people both emotionally and rationally.\n\nTakeaways:\nThe most important job of an evangelist is helping scale ideas, building communities, sparking conversations, and collaborating with others.\nThe most important job of a thought leader is curating foundational ideas for their organizations, aligning with organizational goals, meeting customers’ needs, and encouraging more ideas.\nMost businesses would benefit from appointing a thought leader.\nBefore bringing a thought leader into your company, figure out where the role and work fit relative to marketing, content marketing, and product marketing.\nBill found that working in organizational development resonated deeply with him. He found that getting the right people to do the right thing for the right reasons and making sure that they were rewarded was really fulfilling work.\n\nQuote of the Show:\n“Podcasting is one of the most delightful roles you can do.” (37:48)\n\nLinks Related to This Episode:\nBill Sherman’s on LinkedIn: https://www.linkedin.com/in/bill-sherman-274a02/\nBill Sherman’s on Twitter: https://twitter.com/BillSherman\nThought Leadership Leverage: https://thoughtleadershipleverage.com/\nLeveraging Thought Leadership Podcast: https://thoughtleadershipleverage.com/thought-leadership-podcasts/\n\nSee or Hear More Conversations on Chief Evangelist with Ethan Beute:\nYouTube: https://youtube.com/@chiefevangelist\nSpotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t\nApple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400\nChief Evangelist:...","thumbnail_url":"https://img.transistorcdn.com/vqdtHWvZ2DVs0mS11-NWlzvYAPfTgF-B5fKLuh_mLtk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQyMjk5LzE2ODYx/NjEzMjktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}