{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Daybreak","title":"What does it take to sell makeup to men? ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d68da9a8\"></iframe>","width":"100%","height":180,"duration":644,"description":"It’s 2025 and the idea of “masculinity” has undergone a complete overhaul. You see, after several product life cycles, the men’s grooming business has reached a stage where brands aren’t just formulating shampoos and body washes exclusively for men. They are also coming up with compacts and concealers, and a bunch of other makeup products targeted at men. \n\nIn fact, in the last decade or so, India has actually become the biggest market in the Asia Pacific region for beauty products for men.\nAnd yet, nothing much has changed about how these brands pitch their products to men.\nTune in.\nDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.\nWe are now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!","thumbnail_url":"https://img.transistorcdn.com/uPitovxKRYBGX6AWg9UrET6s3nAdkS-Ci9uZvsZj7vk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODhl/ZWM4NmEwZTcxZjZk/MDRlYjAzNTNkMjJi/ZGQ2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}