{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Business Of Marketing","title":"\"Red Flags\" for B2B Podcasters - Podcast Company Owners Tell All (with Katie Brinkley)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d692b74c\"></iframe>","width":"100%","height":180,"duration":2492,"description":"This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies. Determining the purpose and format of a podcastCommon mistakes and red flags when starting a podcastStrategies for promoting and repurposing podcast contentUsing AI and multilingual tools to expand podcast reachMeasuring podcast success and securing sponsorshipsTime Stamps\n0:00 - Introduction of podcast production company experts\n5:04 - Podcasting for Businesses: Common Questions and Starting Points\n6:56 - Podcast Formats: Solo, Co-Hosted, Interview, and Purpose\n9:16 - Importance of Pre-Interviews and Knowing Your Podcast’s Why\n11:04 - Creating Content for Repurposing Beyond Just Audio\n14:19 - Marketing & Promoting Your Podcast: Social Media and Email\n19:17 - Leveraging AI: Reaching New Audiences with Podcast Content\n24:22 - Agency Insights: Podcasting Red Flags and Client Expectations\n31:34 - Measuring Podcast Success: Quality Over Quantity\n39:59 - Sponsorship Strategies & Final Takeaways\nMain TakeawaysKnow the purpose of your podcast before launching—whether it's for lead generation, thought leadership, or networking.A podcast is a content-generating machine that can fuel your entire marketing strategy.Success isn't about massive downloads but about reaching the right audience with valuable content.\nSubscribe and share this episode with anyone considering launching a podcast for their business. ","thumbnail_url":"https://img.transistorcdn.com/pkimr69SKFBxnKz46bmAouyjDPcyo3BlOzcAYdh-RGA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxNTk0LzE2MjIz/MzE2ODctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}