{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luxury Item with Scott Kerr","title":"S15 E10: Julie Bramham, Global Managing Director at Diageo Luxury Group","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d697ba47\"></iframe>","width":"100%","height":180,"duration":2697,"description":"Scott Kerr is joined by Julie Bramham, global managing director of Diageo Luxury Group, a division that unites prestigious ultra-premium spirits brands such as Johnnie Walker, Don Julio, Port Ellen, and others in one portfolio. Julie discusses Diageo's thinking behind the formation of a luxury division, why Johnnie Walker's iconic 'Keep Walking\" message and platform stays culturally relevant, growth opportunities in the face of a challenging global drinks market and consumers trading down from expensive products. She also talks about creating custom luxury experiences for HNWIs, a haute couture and fine whisky collaboration, and resurrecting a legendary Scottish 'ghost' distillery. Plus: Why brand storytelling is central to the success of its brands.Featuring: Julie Bramham, Global  Managing Director at Diageo Luxury Group (diageo.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!","thumbnail_url":"https://img.transistorcdn.com/pnzHEDg_0eoP61TTegy3_axuDU6MC94UZiG0tUt1M58/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5NTQvMTU2NjA2/NTIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}