{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d697cd08\"></iframe>","width":"100%","height":180,"duration":4320,"description":"Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNe\r\nWatch on YouTube - https://youtu.be/Leb1rjtODGc\r\n00:00:00 - Introduction\r\n00:03:26 - Google Analytics and AI News\r\n00:05:06 - ChatGPT Agent Tool and Pizza Ordering\r\n00:07:06 - ChatGPT 5 Speculations\r\n00:09:09 - Google Notebook LM and Video Generation\r\n00:12:24 - Google AI Search in the UK\r\n00:14:27 - Google's AI Strategy and Advertising\r\n00:15:10 - ChatGPT Study Mode\r\n00:16:12 - Introduction of Guest Roman Petrochenkov\r\n00:18:00 - Roman's Background and Role at Carwow\r\n00:20:03 - First Party Data Strategies\r\n00:22:01 - Importance of First Party Data\r\n00:25:35 - Collecting First Party Data\r\n00:28:13 - Carwow's Progress with First Party Data\r\n00:30:01 - Incentivizing Users to Share Data\r\n00:32:10 - AI's Impact on Data Collection\r\n00:35:06 - Technical Steps for First Party Data Strategy\r\n00:38:21 - Challenges with User-Provided Data in GTM\r\n00:39:37 - Direct Data Routing to Cloud Data Warehouse\r\n00:41:07 - Implementing Enhanced Conversions\r\n00:43:40 - Experience with Facebook CAPI\r\n00:45:24 - Communicating Complex Data Strategies Internally\r\n-----\r\nEpisode Summary:\r\nIn this episode of The Measure Pod, Dara and Matt sit down with Roman Petrochenkov, a seasoned marketing analytics leader with deep expertise in data strategy and measurement. They discuss the growing importance of first-party data, unpacking strategies for its collection, ownership, and security, as well as the evolving role it plays in a post-cookie landscape. They also explore the rise of AI in analytics, its impact on incrementally measurement, and what the future holds for marketing teams and jobs in an increasingly automated world.\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.\r...","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}