{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 203: Hacking The Value Ladder...","html":"","width":"100%","height":180,"duration":1822,"description":"\"value ladder\" \"growth strategy\" \"money making business\"   These are some of the elements I look for when I'm deciding if I should enter a market. I only want the Red Ocean's where the cards are truly stacked in my favor. Here's how…   Today, I’m gonna teach you the method I use to make sure that my value ladder crushes it…   And “Yep, you’ve guessed it.” There’s a science behind the way I make sure that I have the right products at the right price points to sell at. If you want a money making business… and not just an expensive hobby, then listen up!   There’s gonna be a bit of Papa Larsen love, and I hope it’ll help you understand why your business may not be doing that well - even though you seem to have all the pieces.   ...Just picture me in a Santa Hat, if it helps to ease the blow.   THE VALUE LADDER   Hacking The Value Ladder was a specific section that I taught during my recent live event OfferMind.   If you don't know what a value ladder is… A value ladder is a way to design a business and map out your customer:   Acquisition   Ascension   Monetization   Continuity In college, I was encouraged to write monstrous 35-page business plans, which were not even that executable by the time you were finished plowing through them. Now, what you may not know is that the value ladder was kinda pioneered by Russell Brunson who did a whole lot of work to help figure out how to plot all those things on one graph -  value ladders are a huge deal. I never write business plans; I ‘value ladder.’ It’s a way to simplify everything I'm doing.   HACKING THE VALUE LADDER   I have a value ladder for both of my businesses which means I know the exact next step I’m building at all times - which is cool because it also means I know exactly what I'm NOT building as well.If you’re thinking, “Ok, Stephen, value ladders are awesome, but they’re nothing new...”   I want to show you the specific order I use to attack a value ladder that allows me to create cash flow and...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}