{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"Do the Homework: Foundations Before Ads | Ep. 29 w/Nikhil Vaish (BoostSolo)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d74eb0da\"></iframe>","width":"100%","height":180,"duration":1285,"description":"Agency veteran Nikhil Vaish, founder of BoostSolo, argues that most ad failures start upstream. We walk through his three-step model: Offer > Homework > Execution, show how AI can amplify both good and bad strategy, and detail a practical voice-of-customer workflow using your own sales calls.Expect a frank conversation about niching down, pricing power, and building the right foundation so ads can finally do their job.You will learnThe Step Two foundation that most skip and how to build it fastHow to balance brand and performance without chasing vanity metricsWhy AI without clarity equals faster failureSpecialist positioning for higher fees and better fitA simple VOC loop: record calls, extract language, ship copyConnect with Nikhil• BoostSolo: https://boostsolo.com• LinkedIn: https://www.linkedin.com/in/nikhilvaish/Work with Adam👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20minSpecial Friday drop. Unpacking real. Ditching noise.","thumbnail_url":"https://img.transistorcdn.com/Qn6TLpgWpRcPjyPIUKbjo4kO0hmw0xfZwNq28E-eqNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTRk/YjIxZjYwNmEyOGI5/Nzc1ODRjNWM5NjQ3/MjE2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}