{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Tech Brief By HackerNoon","title":"Improving Customer Experience with Next Best Action in Pega","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d7637a1b\"></iframe>","width":"100%","height":180,"duration":461,"description":"\n        This story was originally published on HackerNoon at: https://hackernoon.com/improving-customer-experience-with-next-best-action-in-pega.\n             Pega’s Next Best Action shifts CX from campaigns to real-time decisions using context, AI, and constraints to manage relevance. \n            Check more stories related to business at: https://hackernoon.com/c/business.\n            You can also check exclusive content about #customer-experience, #pega-pool, #next-best-action-pega, #ai-customer-experience, #personalization-architecture, #adaptive-models-marketing, #decisioning-platforms, #context-driven-personalization,  and more.\n            \n            \n            This story was written by: @anilguntupalli. Learn more about this writer by checking @anilguntupalli's about page,\n            and for more stories, please visit hackernoon.com.\n            \n                \n                \n                Pega NBA improves experience not by communicating more — but by combining real-time context, policy filters, AI arbitration, and outcome capture to decide precisely when acting is actually worth it\n        \n        ","thumbnail_url":"https://img.transistorcdn.com/Jt7ZjSFsWPyXT1J4MukXq9taSSUnP-1Sp6kI7vdNfek/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMjY1LzE2ODM1/ODI2MTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}