{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Maker Mixtapes","title":"Nitsan Peled on Building Editorial Brands & Producing Content at Scale","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d7809c4a\"></iframe>","width":"100%","height":180,"duration":2506,"description":"Nitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a content director, and the benefits of creating a separate editorial brand to capture wider audiences.","thumbnail_url":"https://img.transistorcdn.com/-90p7Nxo8Z8xDj5A0zcfGNYlRofFGoSkVNlTvL_8Lpc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNTRl/ZDhjODY2ZTQ0NTkx/OTRkMDY5MWExNzE1/NWYwZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}