{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Almost 2,000 jobs shed at Diageo | Chipotle broadens Gen Alpha marketing with | Dog food recalled in UK after","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d7b588e8\"></iframe>","width":"100%","height":180,"duration":384,"description":"The FMCG Marketing Daily — August 20, 2026\n\nIn this episode:\n• Diageo's new CEO is executing a sweeping structural overhaul — cutting nearly 2,000 roles — that will directly reshape how the world's largest spirits company allocates its marketing and brand investment.\n• Chipotle is making a calculated early bet on Gen Alpha as a primary consumer target — not just a secondary audience — by building a custom creator menu item around 16-year-old YouTube and TikTok star Salish Matter.\n• A UK pet food brand has recalled its entire product line after a recipe change was linked to dogs losing their sight — a product formulation crisis with major brand trust implications for the fast-growing premium pet food category.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}