{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"A LOT with Audra","title":"78. My Summer of 100 No's","html":"","width":"100%","height":180,"duration":777,"description":"What if the key to growth this summer was intentionally chasing no's? That's exactly what I've been doing — and it's changing how I approach risk, rejection, and going after what I want in business and life.After working with a coach last fall on vocational dreams, I was introduced to a goal that stopped me in my tracks: collect 100 no's. The idea is simple but powerful — the more asks you put out there, the more opportunities you create. This episode unpacks that concept, explores why \"no\" is actually clear and kind, and walks through how I've gamified rejection for myself this summer using a tracking spreadsheet.HighlightsRejection doesn't mean you're not good enough — it means \"not right now\" or \"not for me,\" and those are two very different thingsA \"maybe\" is actually worse than a \"no\" — a no is clear, and clear is kindReframing \"no\" as a doorway to an eventual yes from somewhere else shifts everythingThe Summer of 100 No's has two goals: get comfortable taking risks, and get okay with rejectionCollecting 100 no's means you'll likely find 10 yeses — and those yeses move your business forwardThe mistake in my first business wasn't the branding or the website — it was avoiding the ask out of fear of rejectionWhen I started The Thread, I did it differently: I ran a focus group before building anything and made the ask to everyone I metMarketing pulls people to you; going out and asking brings people in — and that's the skill worth developingChapters0:00 – Summer of 100 No's1:45 – Gamify Rejection2:10 – No Is Clear & Kind3:18 – Spreadsheet and Asks4:22 – Two-Part Goal6:59 – Expect Yeses Too7:34 – First Business Lesson10:55 – Building The Thread12:21 – Challenge and Wrap UpResources MentionedSummer of 100 No's SpreadsheetConnect with Audra on LinkedIn — @AudraDinellWant to learn more?The ThreadBe sure to follow me @audradinell on Instagram and LinkedInThis show is part of the ICT Podcast Network.Disclaimer: we may receive a small commission on any products...","thumbnail_url":"https://img.transistorcdn.com/ST1ihY6oM6j-9JRbJBusW58P2vlzKyibzbr46bLarLI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMTAw/OWFmMDZmNzE3YzYy/OTM3ZmM5Y2NmYzRm/MTY5My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}