{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"A LOT with Audra","title":"78. My Summer of 100 No's","html":"","width":"100%","height":180,"duration":777,"description":"What if the key to growth this summer was intentionally chasing no's? That's exactly what I've been doing — and it's changing how I approach risk, rejection, and going after what I want in business and life.\n\nAfter working with a coach last fall on vocational dreams, I was introduced to a goal that stopped me in my tracks: collect 100 no's. The idea is simple but powerful — the more asks you put out there, the more opportunities you create. This episode unpacks that concept, explores why \"no\" is actually clear and kind, and walks through how I've gamified rejection for myself this summer using a tracking spreadsheet.\n\nHighlights\n\nRejection doesn't mean you're not good enough — it means \"not right now\" or \"not for me,\" and those are two very different things\nA \"maybe\" is actually worse than a \"no\" — a no is clear, and clear is kind\nReframing \"no\" as a doorway to an eventual yes from somewhere else shifts everything\nThe Summer of 100 No's has two goals: get comfortable taking risks, and get okay with rejection\nCollecting 100 no's means you'll likely find 10 yeses — and those yeses move your business forward\nThe mistake in my first business wasn't the branding or the website — it was avoiding the ask out of fear of rejection\nWhen I started The Thread, I did it differently: I ran a focus group before building anything and made the ask to everyone I met\nMarketing pulls people to you; going out and asking brings people in — and that's the skill worth developing\n\nChapters\n\n0:00 – Summer of 100 No's\n1:45 – Gamify Rejection\n2:10 – No Is Clear & Kind\n3:18 – Spreadsheet and Asks\n4:22 – Two-Part Goal\n6:59 – Expect Yeses Too\n7:34 – First Business Lesson\n10:55 – Building The Thread\n12:21 – Challenge and Wrap Up\n\nResources Mentioned\nSummer of 100 No's Spreadsheet\nConnect with Audra on LinkedIn — @AudraDinell\nWant to learn more?\nThe Thread\n\nBe sure to follow me @audradinell on Instagram and LinkedIn\n\nThis show is part of the ICT Podcast Network.\n\nDisclaimer: we may receive a...","thumbnail_url":"https://img.transistorcdn.com/ST1ihY6oM6j-9JRbJBusW58P2vlzKyibzbr46bLarLI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMTAw/OWFmMDZmNzE3YzYy/OTM3ZmM5Y2NmYzRm/MTY5My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}