{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Digital Marketing Made Simple with Jennie Lyon","title":"#230 - The Secret Power of Micro-Case Studies (And How to Use Them in Every Funnel Stage)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d81a2b96\"></iframe>","width":"100%","height":180,"duration":671,"description":"Your leads don’t want to hear you talk about your offer, they want proof it works. That’s where micro-case studies come in. These short, story-based wins are one of the most effective tools to build trust and convert leads at every stage of your funnel.\n\nIn this video, Jennie will show you: \n\n✔️ What micro-case studies are and how they outperform testimonials\n✔️ How to write them using my simple 3-part formula\n✔️ Exactly where to place them in your marketing funnel\n✔️ Real-life examples from client funnels that drive results\n\n💡 Ready to build your proof bank?\n👉 Schedule your FREE Funnel Audit Call here: https://jennielyon.com/chatwithjennie\n\n⌚ Time Stamps:\n0:00 The Secret Power of Micro-Case Studies\n1:15 What Are Micro-Case Studies?\n1:52 Why They Work & Why Testimonials Aren't Enough\n2:22 Pro-Tip - People Trust Stories More Than a Sales Pitch\n2:35 How To Write Micro-Case Studies\n3:55 Pro-Tip - Keep Track of Wins!\n4:15 Where To Use The In Your Funnel\n5:20 Pro-Tip - Mix Them Into Long-Form Content\n5:40 Real-World Examples\n6:19 Pro-Tip's For Repurposing\n7:03 Pro-Tip - Dont Create Just Once\n7:21 Build Your Bank of Wins\n7:39 Home Work\n🔗 Resources Mentioned:\n 📞 Free Strategy Consultation → https://jennielyon.com/chatwithjennie\n\nIf we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.\nLet’s Connect!\n💻 Website: https://jennielyon.com\n📸 Instagram: @jennielyonmarketing\n 🔗 LinkedIn: https://linkedin.com/in/jennielyon\n 🎙️ Podcast: Digital Marketing Made Simple\n✅ Subscribe for more digital marketing insights & strategies!","thumbnail_url":"https://img.transistorcdn.com/D5zcQbidF9Cd45fUXBp_mAmSJfiqvzClQdIv_-xsmzU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzExMDM0LzE2OTE2/ODczMzMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}