{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI","title":"Streamlining Done With You Services With Greg Hickman","html":"","width":"100%","height":180,"duration":2640,"description":"My guest is Greg Hickman, the founder and CEO of System.ly. Greg and his team have over the last 4 years, transformed System.ly from a marketing automation consultancy into one of the top coaching and training companies for service providers. \r\n\r\nGreg realized that the systems he developed behind-the-scenes to streamline and productize his own service were actually much more valuable if he transformed them into a system that he could actually train his clients on.\r\n\r\nInstead of doing the work for his clients, he moved into a model where he teaches them how to do the service for themselves–a done WITH you kind of service. Basically, he realized that it's better for his clients if he teaches them to fish instead of doing them the fishing for them.\r\n\r\nThe key takeaways:\r\n\r\n- Greg’s unique approach to managing or minimizing client meetings with what he calls the “hybrid agency”\r\n- How to package and simplify your process so that the system is working in your favor, building a client journey with less energy, costs, and headaches\r\n- How he sets clear expectations and guidelines and believes that you need to train your clients to be good clients–equipping them to be successful\r\n- And what the challenges were transitioning from being a typical agency with the typical client meeting structure and project structure to this new, more guided experience","thumbnail_url":"https://img.transistorcdn.com/HRs9DZmBS3RQgcFBs6ru_0TP86Ifi_bbNBqTrnI3FJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZDVk/NjE1YzQyMDkzZWI5/ZTg4MjdjNzIwODc5/ZTdjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}