{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unofficial Sources","title":"WOW and Mamaearth Have a New Skincare Routine for You","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d821f9bd\"></iframe>","width":"100%","height":180,"duration":1306,"description":"Beauty is not just about make-up anymore. The rise of the “feel-good” economy mirrors the rise of two skin and hair care brands from India. WOW Skin Science and Mamaearth have had different growth trajectories, but together they’re crafting a whole new skincare routine for the world– a confluence of hip ingredients and age-old DIY remedies. Their essence builds the concept of I-Beauty, but will they make it big in the global market?   Story originally reported by Bhumika Khatri: https://the-ken.com/story/mamaearth-wow-skin-and-the-indian-skincare-glow-up/ Hosts: Anushka Chhikara, Olina Banerji. Music and editing by Sameer Rahat from Baqsa Studios. Special offer for our podcast listeners: https://the-ken.com/podcastoffer/ Follow us on Twitter: https://twitter.com/TheKenWeb PSST share your feedback with us on podcast@the-ken.com Audio excerpts taken from YouTube channels Hyram, thecozyvibe, Michu, Mamaearth India.","thumbnail_url":"https://img.transistorcdn.com/ZQpDSzuxT5qaVJQAzkf3rAyHDwFmfGqnQtPERq9RwA4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3ODQ0LzE2NDMy/Njg3OTMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}