{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Acceleration Lab","title":"The 3 Growth Levers Every Insurance Agent Must Use in Facebook Ads","html":"","width":"100%","height":180,"duration":812,"description":" The 3 Growth Levers Every Insurance Agent Must Use in Facebook Ads What if your Facebook ads aren’t failing… but your approach to them is?In this episode of the Agency Acceleration Lab, Alex Branning sits down with Shauna to break down how insurance agents should actually think about Meta ads in today’s environment.Instead of outsourcing everything and hoping for cheap leads, Shauna explains why agency owners need to take control of their lead generation, own their assets, and understand the numbers behind what’s working (and what’s not).She walks through the three growth levers every agency should focus on — from owning your ad account and messaging, to tracking the right metrics, to reaching the 95% of prospects most agents completely ignore.The big shift?Stop competing for the same small group of ready-to-buy leads — and start building a system that attracts and educates the right people over time.In this episode, you’ll learn: Why you must own your ad account, page, and lead generation assets  The difference between good messaging and misleading “bait” ads  The key metrics beyond cost per lead (CTR, conversion rate, CPM)  How Meta’s AI algorithm is improving targeting behind the scenes  Why insurance ads now fall under the Special Ad Category  How to identify where your funnel is breaking  Why most agents only target 3–5% of the market  How to use education-based content to attract better prospects 🔗Resources MentionedAgency Acceleration Labhttps://agencyacceleration.aiConnect with Alex BranningInstagramhttps://www.instagram.com/alex_branningSubscribe to the PodcastWatch on YouTubehttps://youtu.be/3BHX-Dmsr_wFollow on Spotifyhttps://open.spotify.com/show/3NPFO06K9WmfOBoYmHkCnRListen on Apple Podcastshttps://podcasts.apple.com/us/podcast/agency-acceleration-lab/id1882456627If you want better leads, stronger conversations, and more control over your marketing, this episode gives you the blueprint.","thumbnail_url":"https://img.transistorcdn.com/b0akPlu6qrWUt_9Iat3k3jK07CPwTS4zociY8h_bDQM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMTBi/ZTlhODRjODkxNGU0/NDk4M2UxMWM5YjIz/YzNmNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}