{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"X-Factor Marketing With Wendy Forsythe","title":"The Senior Market Is Half the Country: Felicia Saraceno on How Agents Can Serve It Right","html":"","width":"100%","height":180,"duration":1410,"description":"Get my FREE AI Visibility guide with all the strategies, a full 90-day action plan, and a monthly checklist. 👉 https://stan.store/wendyforsythe\nThe Senior Market Is Half the Country: Felicia Saraceno’s Full Playbook for Real Estate Agents\nAmericans 55 and older own about 55% of homes in the United States. Baby boomers make up 42% of all buyers and 55% of all sellers. More than half of homeowners over 55 own their homes free and clear.\nMost agents are not prepared to serve this market well. Felicia Saraceno is here to change that.\nKnown nationally as The Senior Lady, Felicia spent years as an executive director and sales director in senior living before she ever sold a home. She has moved more than 400 seniors into communities, chairs the eXp Senior Network, and created the Certified Senior Transition Specialist Designation, the first of its kind in the industry.\nIn this episode, Felicia shares her complete playbook for agents who want to build a real practice in the senior market.\nWhat you will hear in this episode:\nWhy most agents approach senior living communities the wrong way, and who you should actually be building a relationship with\n The words and phrases that immediately mark you as an outsider, starting with the F word\n How to segment the 55-plus market into two distinct client types with very different needs and goals\n The five referral partners every agent in this space should have, and why a funeral home might surprise you\n How to host events inside senior living communities that generate leads for both you and the community\n Why age does not matter as much as education and authority when you are working with older clients\nFelicia also shares how she thinks about the financial conversation with 80-plus clients, why capital gains is one of the most important topics to be ready to discuss, and what her X Factor is.\nSubscribe to X-Factor Marketing for weekly episodes on personal brand, marketing strategy, and building a real estate business that lasts.","thumbnail_url":"https://img.transistorcdn.com/T4nZEAAWvHZ9fu4gyaCj8bw5hXvdEz87UaJyhitOQ6A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNjQw/ZjA4M2FmMTc4Y2Zm/OTEwODkzMWViNTky/OTI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}