{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Love At First Try","title":"Taste, branding and designing non-average products in a noisy AI world (w/ Meylin)","html":"","width":"100%","height":180,"duration":2614,"description":"Your SaaS design might be functional, loved by customers… and still too shy to stand out. That was Wise before their rebrand.\nIn this episode I’m talking with product designer Meylin Bayryamali, who’s worked on global products at Wise and now Cash App.\nWe dig into how she thinks about taste, why she started DJing to escape the Figma bubble, and how that led into one of the most interesting fintech rebrands of the last decade. We also talk about design process, research that actually ships, and how her team uses AI in a way that raises the quality bar instead of lowering it.\nIf you’re a SaaS founder or someone leading product in a “serious” space (fintech, ops, B2B), this one will give you a very practical way to think about taste, branding and AI without the hype.\n🧠 What you’ll learn:\n00:45 – Meylin’s story from agency life to Wise and Cash App\n02:57 – What “taste” means to her and why average is the real enemy\n04:40 – How DJing and music unlocked better product taste than staring at Figm\n08:20 – Inside Wise’s rebrand and the moment customers loved the product but not the look\n10:25 – Why tone of voice and culture mattered more than just new visuals\n12:14 – Working with an external agency without losing in-house ownership\n16:52 – The origin story of Wise’s tapestry visuals and the “lost art” of banknotes\n21:12 – Balancing growth and delight when time is always the constraint\n24:26 – How projects are scoped and shipped without rigid sprints\n27:32 – Wise’s approach to research: when to talk to customers vs when to measure\n33:06 – Why LinkedIn is a terrible place for design advice and how to avoid bad taste\n36:16 – Very practical ways Cash App uses AI to speed up quality work\n38:36 – Using AI imagery to sell an idea internally and get branding support\n41:35 – Why Bump is her current favorite product and what it says about committing to a strong style\n42:47 – Closing the loop on taste: good, bad, but never in the middle\n💡 Steal these quick wins:\n1/ Use “good or bad,...","thumbnail_url":"https://img.transistorcdn.com/CalfqiGBPL_RhmXPTA6aQSk59NwzAYGpNJ6fyshYlL8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMGM3/MjgxYTFlZTJiN2U0/NDFlYWNiYWY0MWUw/ZWVjNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}