{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"How to Crush Expo West","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d8ab4e72\"></iframe>","width":"100%","height":180,"duration":3196,"description":"Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make the most of your opportunity.\n\nFrom prep hacks to pitch perfection, discover how to wow potential buyers. Master booth setup, keep samples fresh, and ace networking using LinkedIn and CPG Slack. Know the advanced strategies like the \"buyer pick 'n roll,\" stand out in the crowd, and get tips on chasing down a buyer in the aisle.\n\nWhether you're a pro or a rookie, this episode gives you expert advice, anecdotes, and actionable strategies that can elevate your trade show adventure.\n\nTune in now!\n\nListen in as Matt, Pierre and Clara share about:\n\nPreparation and Goal-Setting\nEngaging Attendees with Concise Pitches\nBooth Planning and Fresh Samples\nActive Engagement and Decoy System\nNetworking and Grant Opportunities\nSample Distribution and Engagement\nEffective Post-Show Follow-ups\nNetworking with Distributors\nBooth Design and Confidence\nBooth Management Strategies\nProtecting Energy and Handling Criticism\nUtilizing Brokers\nBusiness Card Strategies\n\nEpisode Links:\nMatt Levine’s Website\nMatt Levine’s LinkedIn\nClara’s Website\nClara’s LinkedIn\nPierre’s Website\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (15K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}