{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Augmented Wellness","title":"Eduardo della Maggiora: from overworked banker to Ironman and social unicorn","html":"","width":"100%","height":180,"duration":3103,"description":"Eduardo della Maggiora left a successful investment-banking career, moved to Africa, rebuilt himself through endurance sport, and went on to found Betterfly around a provocative idea: healthier behavior can create financial protection and social impact.\nIn Episode 006 of Augmented Wellness, Eduardo joins Demian Bellumio to explore the family event that changed his definition of success, the operating principles shared by Ironman and company-building, Betterfly's expansion, and the personal AI system he now uses to learn from twelve years of training and health history.\nWatch, read, and explore the episode:\nbetterness.ai/augmentedwellness/006-eduardo-della-maggiora\nBuild the companion:\nIronman Brain is an open-source, Obsidian-first system for combining personal context with permissioned workout, wearable, sleep, body-composition, biomarker, and lab data through the Betterness MCP.\nChapters\n00:00 Preview\n00:51 Augmented Wellness\n01:03 Meet Eduardo della Maggiora\n02:15 Chile, New York, and a first passion for sport\n03:29 The family event that changed his path\n05:01 Fifteen years at J.P. Morgan\n05:48 Leaving banking for Africa\n14:46 How Betterfly began\n22:59 Life insurance that grows with healthier behavior\n27:45 Building a social unicorn\n28:25 Minu, Mexico, and Betterfly's expansion\n31:10 From overworked banker to elite Ironman\n33:20 Why building a company is an Ironman\n35:14 The biggest results arrive after you want to quit\n43:55 Building a local Obsidian brain\n44:59 Arnold: an agent trained on twelve years of his life\n48:49 Medicine, averages, and the n-of-one\n49:33 Technology, personalization, and Betterness\nAugmented Wellness is produced by Betterness with support from Betterness One agents. This conversation is for education and inspiration and is not medical advice.","thumbnail_url":"https://img.transistorcdn.com/-Q0d-ju9EEY_NK81yX6PXoVrSFxPWumU9OwYvuk-dKI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMzFj/ZmIzZmQzMTAyMTYz/ZWRmMjdhZGViNmZh/M2M2Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}