{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Exit Five Podcast","title":"ABM That Works: 4 Marketers Show Their Best Campaigns","html":"","width":"100%","height":180,"duration":3050,"description":"#411 | Dave and Dasha go live with four B2B marketers to walk through ABM campaigns that sales ran - from account selection to pipeline. Joicee Lu, Account Based Marketing Manager at Snowflake, shares how personalized CMO video ads drove 3.3x engagement over static ads and VP+ meetings at 42% of targeted accounts. Jordan Voskuil, VP of Marketing at Amsive, explains how a “random acts of ABM” budget turned one warm intro into a 12-month, one-to-one play built around a single relationship. Jen Leaver, Senior Director of Demand Gen at Recurly, breaks down her “wake the dead” campaign, which reframed a lower-risk offer for closed-lost accounts and opened 20 new opportunities and $3.3M in pipeline in two quarters. Shawn White, Senior Lifecycle Marketing Manager at Lendio, shows how ungated gifts (custom AirPods plus a five-minute AI-generated podcast) turned $8K in spend into $300K in sourced pipeline and a 30% meeting rate with ice-cold accounts. Shawn also takes home the prize of this live session. All speakers also cover how to tier accounts with sales, why a real human beats an AI avatar, and how to pitch ABM internally as a small pilot. Listen in to this recording of our recent live session.\nShow notes:\nThis live session is brought to you by Vector. Get their report on where ABM programs break down, based on a survey of 200+ marketers: The Reality of ABM Report (https://www.vector.co/guides-and-reports/reality-of-abm-report)\nThe Ultimate Sales Machine by Chet Holmes, the origin of the “dream 100”: https://www.penguinrandomhouse.com/books/300195/the-ultimate-sales-machine-by-chet-holmes-with-amanda-holmes-foreword-by-michael-gerber-notes-by-jay-conrad-levinson/9781591842156/\nCapsule, the video platform Snowflake is using to scale personalized intros: https://capsule.video/\nClaude, used by Recurly and Lendio for account research and briefs: https://claude.ai\nNotebookLM, used by Lendio to generate the five-minute account podcasts: https://notebooklm.google.com\nClay,...","thumbnail_url":"https://img.transistorcdn.com/oH4uzMViDKDe2eiVVXtcCtRaaT6bQCDcyyhiaXHyatc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MWNj/YmM2MTA2NjhiY2Zk/YjA3NTgwY2M2ZWVh/NGU2Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}