{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growthitect","title":"How To Raise Your Architecture Fees (with Robert Yuen)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d8dab3e1\"></iframe>","width":"100%","height":180,"duration":2351,"description":"#32: Every architect wrestles with the same question:\nHow do I raise my fees without losing clients?\nIn this episode, I sit down with Robert Yuen, CEO & Co-Founder of Monograph, to unpack exactly that. We dive into why raising fees is essential for the health of your firm, what policies and benchmarks to use, and how to avoid the biggest pitfalls firms make when pricing their work.\nRobert brings years of experience helping over 1,400 firms run profitable practices, and together we break down both the numbers and the human side of raising fees—from inflation and utilization rates to client perception and market positioning.\nLearn more about Monograph: monograph.com\nWork with Tyler: Send the word “Grow” to hello@growthitect.com \n⸻\nWhat You’ll Learn:\n\n(04:20) Why long project timelines + inflation make raising fees non-negotiable\n(06:35) The #1 mistake firms make when writing fee increases into contracts\n(09:19) The two financial metrics every firm should track before adjusting fees\n(11:22) How to factor prestige and reputation into your pricing\n(12:57) Why client pushback is actually a healthy sign\n(14:23) The value of asking clients directly how much more they would’ve paid\n(17:26) Why feedback should be gathered at multiple stages of a project\n(19:48) A step-by-step framework for setting your fee increase policy\n(23:15) The “inflation floor”: why every firm should raise 3–5% annually\n(26:11) How aiming too low costs you years of growth\n(32:52) What win rate tells you about pricing—and why 100% is a red flag\n(36:37) The one true lever to improve profit margins in architecture\n(39:44) Robert’s biggest takeaway: why repetition + policy are key\n—\nAISC RESOURCES→ Learn about sustainable steel: aisc.org/sustainable → Get your Sustainability Toolkit: aisc.org/buildgreen \nGROWTHITECT RESOURCES→ Apply to join The Studio - https://growthitect.com/studio → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join \nSTAY CONNECTED→ Follow...","thumbnail_url":"https://img.transistorcdn.com/vrZEnTJgTYyr60E_GIoOUN4YACnIsY99JE3mBLzC2tI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80YzU4/NzNkNGJjOGFiYTZh/YTVlOGJmNDVmYjVl/ZGQ4Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}