{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller","html":"","width":"100%","height":180,"duration":2694,"description":"\nThe Nitty Gritty\n\n* How Cathy and her songwriting agency, Catch the Moon Music, manage music inquiries and how they close deals\n* Hear all the details on Mochas and Music, Cathy’s unique way of putting her music in the hands of music supervisors (hint: it worked!)\n* Why she uses live events to bring together songwriters and music supervisors together in one room, plus why she started a course for songwriters\n* How she turns outreach on its head by approaching clients in a way that’s authentic to her, and equally important, valuable to them\n\nOn this week’s episode, we talked with Cathy Heller, songwriter and President of Catch The Moon Music, a songwriting agency for T.V., ads, and film based out of Los Angeles. In our conversation, she shares where her love of music stems from, how she used closed doors as an opportunity to create her own path, and why she’s now offering courses for other songwriters.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nUsing “no” as a tool to uncover your strengths\n“I believe that if it is right and the world is saying yes, then there’s enough room. But you need the courage to try and you might be told no. If you’re told no enough times, maybe you need to realize that you’re meant to be on the other side. You’re just really great at identifying great music so you should be the one choosing the songs.” — Cathy Heller\nWhen Cathy first pursued her music career, she wanted to be a singer. She didn’t anticipate songwriting as her chosen field — but when she went to Los Angeles and she heard no enough times, she realized that she didn’t need to be the singer. Instead, she could be the one writing the songs.\nThat moment transformed her career from singer to songwriter and ultimately she founded Catch The Moon Music, a boutique music licensing company. Today, her clients include global corporation like Coca Cola and McDonald’s as well as Netflix, Crate and Barrel, and Disney.\nAs Cathy...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}